Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letter Author: Alan Sharpe Target audience: General managers of auto dealerships Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter] Purpose: Generate appointments for salespeople [MAILING ENVELOPE] [Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect's name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership. ] [LETTER] [Is 8 1/2 x 11 inches, copy on both sides] December 27, 2007 Brad Carling, General Manager Tri-City Chev-Olds 123 Any Street Anytown OH 12345-9163 [Right here, beneath the prospect's name, is affixed to the letter a sample auto gift ca...